Winter Job

On

A COMPARATIVE EXAMINE ON INGESTION PATTERNS OF SOFT DRINKS AND FRUIT JUICES

Led By: Published By:

Dr . Syamaprasad Datta Tamoghna Chatterjee (Professor) Roll No .: (0641471706)

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Qualification

This is to certify the project entitled " A Comparative analyze on usage patterns of Soft Drinks and Fruit Juices” done by Mr. Tamoghna Chatterjee is an authentic work completed by him for Eastern Institute of Administration under my personal guidance. The matter embodied with this project function has not been submitted earlier pertaining to the award of virtually any degree or perhaps diploma to the best of my personal knowledge and belief.

Time:

Signature from the guide

Doctor Syamaprasad Datta

Eastern Commence of Supervision

Acknowledgement

I would really prefer to thank you Prof. Amit Sen Gupta (Director) who has been a continuing source of ideas and my personal special thanks to Dr . Syamaprasad Datta, my project guide from the institute for his extensive guidance, cooperation and support. Finally, I wish to communicate my gratitude to all individuals who have in one method or different helped me in the successful completion of my job report.

TAMOGHNA CHATTERJEE

EXECUTIVE SUMMARY

Fizzy drinks were common preference among all the people before state of mind were being released. With the changing lifestyle and income amounts, people are switching their intake patterns and have therefore be a little more health conscious therefore leading to embrace demand of juices. The essential subject matter with the research, comparative analysis of Soft Drinks and Juices is targeted to study the mind/taste of various age group of folks. The study depends on determining the major players inside the soft drinks as well as the juices industry, their total consumption routine among the people and eventually ends up with the realization as per the frame of mind of the typical rational man.

Market Research (secondary data)is performed based on a lot of underlying parameters like: Changing consumption routine

Health aspect

Status consciousness

Varying way of living

PURPOSE OF THE ANALYSIS

The main aim of this study is to analyze the inclination of people about consumption patterns of Sodas and Fresh fruit juices.

OBJECTIVE FROM THE STUDY

• To study the preferences from the people intended for soft drinks and fruit juices.

• To find out the factor(s) that influences the consumer's ingestion of sodas and fresh fruit juices.

• To test the know-how of the consumers regarding the several existing sorts of soft drinks and fruit juices.

• To find out how a beverage lies in the mind of the consumers.

SCOPE OF THE STUDY

• This task is based on only secondary data.

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• Seasonal drinks aren't considered in the study.

• We are looking at only discontinued juices.

• We are certainly not considering water & alcohol drinks.

STAND OF ITEMS

Certificate from your Institute

Acceptance

Executive Summary

Chapter-1 Advantages Page Simply no 1 . you Beverage8

1 . 2 Review of the Industry10

1 . a few Recent issues12

1 . 4 Study of growth of Soda market18

1 ) 5 Significant players in Soft Drinks section:

Pepsi 18 Fanta 19 Limca 19 Sprite 20 Thums up...