Teachers of Organization


Information Technology


Fundamentals of Marketing



Major Project




Semester-1 /2013

Credited: 11am: Week 12

Friday 31stMay 2013

Really worth: 30 percent from the final grade

Location: Project box pertaining to

Milind Mandlik

Level 3 NR Block

This is certainly an Individual Task

Purpose of the Assignment

The purpose of this assignment is for you to apply essential marketing concepts to a offered product/service, the emphasis becoming on the components that make up the marketing mix. The knowledge you will get over the period of the program will allow you to efficiently complete and submit the mandatory report. The product/service circumstance to be used this semester follows following the report guidance.

Statement Instructions

Within the weeks in this article, you should be carry out a detailed analysis of the given product/ service. You must analyse your product/service regarding the advertising objectives, requires of the target markets, purchaser behaviour response and in regards to the different elements of the marketing blend.

You should execute secondary exploration and all options for information ought to be acknowledged. While primary research is not necessary with this assignment, you are requested not to speak to any business organisations for facts.

Most information will have a maximum term count of 3000 words (plus appendices and references). However quality, not variety, is the requirements on which the report will be assessed. The report must be typed and the Declaration and Mark Sheet which appears at the end with this assignment has to be attached to front side of your job before you submit that. Failure to attach the Announcement and Indicate Sheet towards the front of your assignment can lead to your project not being proclaimed.

Please make sure that you spell and grammar check your assignment prior to submitting it.

Your report must are the following areas:

Executive synopsis: This is used to summarise crucial findings of every section in the marketing program.

Introduction in the company and report. This will include: 5. the history in the company

* its site

Stated Goals

5. the company's promoting objectives

* SMART rules to be used

2. A few very soft objectives to become included in the survey (2 marks)

Situation examination. Elements of it should include: * the type as well as the size of the marketplace in New Zealand

5. the number of competition and an estimation of their relative market share * macro environmental factors (i. electronic. technological, economic, political-legal, socio-cultural), etc .


Target market research.

5. Outline you can actually target market profile(s)

* Go over the market selection criteria open to you and the decision made by you * Discuss the market segmentation and segmentation strategy used by existing players in the market. (5 marks)

Crucial positioning approach

5. Given the merchandise category how can you position your products available in the market place? (3 marks)

Item strategy. The product strategy must talk about the following: * The type of merchandise you will be marketing (product classification) * Your product line(s) and blend

5. how you will manufacturer your item?

* how your product will be packaged?

* some other product related matters that you simply consider relevant. (5 marks)

Promotional Strategy. Your advertising strategy must include: * your advertising objectives

5. how you will utilize various aspects of the advertising mix 5. plus any other promotion related matters that you simply consider relevant. (5 marks) You are NOT...

Citations: The Magazines Manual with the American Internal Association (5th ed. ). (2001). Wa, DC: American Psychological Association. MIT selection – Reference point 808. 06615 APA

Task Declaration and mark linen