EXECUTIVE SUMMARY: GROWTH INTO THE CHILEAN MARKET, A LONG-TERM MARKET STRATEGY

The Mondavi family has a great identifying chances both within just Napa Area and outside states. This strategy manufactured by Robert Mondavi allows the Mondavi family members to bring their very own expertise and elegance to additional great winemaking regions of the earth and create quality wine beverages which can then be distributed to the world. Globalization also permits various winemaking regions to protect for others during periods of shortage.

The Mondavi family's long term strategic goals include the next: В•International technique for differentiation

В•Globalization of loge to cover periods of shortages

В•Production of quality wine beverages that regularly meets with Mondavi quality expectations In order to continue to obtain these aims, we have recognized ViГ±a Errazuriz, producers of Caliterra, in Chile as a potential international partner. Designing a partnership with Errazuriz will certainly benefit Mondavi because of their community expertise, human resources and govt relationships. Errazuriz is a well respected vineyard and conveys a consistent company image since Mondavi's other vintages.

Simply by strategically positioning Caliterra at the lower end of Mondavi's company ladder, Mondavi can take benefit of the large volume of land offered at Caliterra grape plantations and the low costs associated with labor and property in Republic of chile.

Caliterra is going to benefit from the relationship with Mondavi's name plus the improved quality of their wine beverage due to expertise transfer. Mondavi will benefit through further supply to cover periods of shortage, meeting internationalization goals and elevated profit as a result of a large number of revenue of these smartly placed wine.