QUICK SERVICE RESTAURANTS
To identify existing opportunities inside the Indian QSR space
To summarize the macroeconomic environment of the industry
To describe the working of your QSR
To indicate the latest trends
To summarize important player profiles and understand their setting vis-à-vis the other person
To understand the issues faced by QSRs in an emerging industry like India
Example – Dominos India
Key Player Profiles
dua puluh enam
Important Players‟ segmentation
QSR Features and Target Audience
Working of your QSR
Developments and Long term Prospects
Need for Brand
Formats and Locations
Growing Investor Curiosity
Setting up a QSR
QSRs visiting India
Controlling Human Resources
Table of Items
Table of Contents
India is seeing rapid estate of little towns and growth of mid-sized cities. This kind of along with rising human population in crucial metros and higher throw away incomes can be fuelling progress in every sector. 35% of India‟s population will be in urban zones by 2020 totaling to 53 crores compared to the current urban human population of thirty-two crores.
Consumer markets are becoming driven by country‟s youth population. Whether it is college goers or the fresh working category, exposure to the international environment and culture, has created a demand for world-class products at affordable prices.
It has led to the rise of Quick Support Restaurants (QSRs) in India, the quickest growing portion in the eating at restaurants market. Simply by 2012, you will have at least 2000 more QSR stores across India.
With QSR giants like Starbucks and Dunkin‟ Donuts yet to foray in the market, there exists a lot to look forward to.
7% from the total restaurant market consists of QSRs
The Indian fast food market is growing at an twelve-monthly
rate of 25-30 per cent, Foreign junk food chains will be
Estimated Scale the American indian Restaurant
Eating at restaurants
Rs. 8600 Crystal reports.
strongly increasing all their presence in the country.
The market is completely outclassed by global brands like
McDonalds, APPLEBEES and Dominos specially inside the
organized fast food segment. Growing trend of
Market, Rs. a few
4400 Crystal reports.
ingestion of new cuisines and elevating brand
awareness has led to the increase of global players.
The new age Indian buyers have also enjoyed a
Rs. 3000 Crores
Organized modern formats like malls, multiplexes and
Marketplace (Except QSRs)
Rs. 5600 Crores
food courts also have become a preferred destination.
Corporations are teaming up with tiny
franchisors to set-up all their brand.
QSRs started with big metros, but are now building
Unorganized Restaurant Market
Rs. 34400 Crores
many of these
Pune, Ahmedabad, Chandigarh and Bangalore.
Resources: www.nrai.org,, www.rncos.com
Industry Rs. 43000
•No technical requirements